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advertising // brand design // brand experience // app design //
Nature Valley Crumbs
Trail Safety and Preparedness App!
The app for outdoorsy people with the purpose of making safety and preparedness its primary focus. While the app has much to offer, there are three stand-out features. First, a secure way to meet new people with similar interests (“Connect”) so that no one travels alone. Secondly, the ability to select which contact(s) can track your route (“Tracking”) to ensure your safe return. Finally, the app grants access to many organizational tools geared towards helping users know what to do and what to pack before each adventure (“Checklists”).

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