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Gray Whale Gin is a Northern California Distilled Small-Batch Gin Brand. Their love for the ocean and commitment to whale conservation is truly inspiring. Read more about their story, mission, and process on their website or instagram @graywhalegin.

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In this case study, I have created a social media carousel, special edition package design, pocket-sized cocktail book, and social media video ad while bearing in mind the Gray Whale Gin core brand characteristics.

 

To see the Colorful Cocktails book published online, click the link below, or view the pdf at the bottom of the page. Also, feel free to check out the full process book pdf at the bottom of this page.