
event design // surface design // merchandise design //
Wildhaven Music Festival
The Wildhaven Music Festival is a fictional story-based event. The event would be set in the Adirondacks, NY, specifically the Black River Wild Forest. The origin story of/ for the music festival is inspired by Alice's Adventures in Wonderland by Lewis Carroll. It's reality mixed with fantasy. The map is informed by maps of the Black River Wild Forest, but it is not by any means an accurate portrayal of it. The story and visuals are informed by real Adirondack flora, fauna, and folklore, however, liberties are taken for fantastical elements. In addition to the world building behind this story, I created three promotional posters for the event and five special edition album covers that may be sold by the musicians at the event.
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I like to describe Wildhaven as a mix between Woodstock and a Renaissance Festival. There would be nine to twelve musicians playing over the course of the three day event. Also at Wildhaven, there will be campgrounds for guests who wish to stay overnight, as well as vendors, games, and contests.



























